Bespoke Services, Curated For You

 

I am flattered that you are interested in hearing more about my offering, but suggest that you please first check the roster of talent at HireBlackFemaleCreatives.com and CreativeWomenofColor.com.

 

I work closely with each of my clients to assess their needs and deliver tailored solutions. Below is an overview of my areas of expertise.

 

Branding

I create holistic experiences across touchpoints to give my clients meaning that transcends product, ultimately building longterm consumer love and loyalty. Whether establishing a new organisation from the ground-up or refreshing an existing one, I immerse myself fully in a brand to intimately understand DNA and target audience - culminating in a unique identity that guides all orders of business.

 

Marketing

Effective marketing begins with a strong sense of purpose and an actionable plan. I work with my clients to identify their marketing goals aligned with revenue targets and growth opportunities to develop audience-first strategies that are sympathetic to budget, resourcing and timeline realities. I carefully consider communications across each platform to ensure that messaging is consistent and cohesive.

Content

Brands can no longer just sell products or services, they must add value to their audience and actively be part of their world. For this reason, content is more powerful than ever. Storytelling triggers emotion and emotion drives purchase. Leaning on my extensive editorial experience, I develop and execute compelling multi-channel content strategies that drive conversion in support of commercial objectives.

 

Casting & Production

My approach to casting celebrates diversity, inclusivity and authenticity to pair the right talent with each clients’ needs. I pride myself on my access to a global creative network, built up through a decade of working with premium brands and publishers, allowing me to connect my clients with leading talent around the world. I can produce and execute creative across OOH, print, digital, video and experiential.

 

I am also able to provide professional mentoring, business development, corporate workshops, trend presentations and public speaking.